“Great product love the smell and the feeling.”
Simon, Trustpilot

Power Shampoo

200 ml

We’ve built a man-friendly shampoo, backed by science. With hand-picked ingredients that stimulate and revive hair follicles. That actually work.
Starting from £11.90
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Backed by science
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Select one of our power shampoo plans, or buy it once to try them out.
What’s inside
What’s inside
Caffeine

Caffeine is scientifically proven to be a stimulator of hair follicle growth. Tried and tested. So foam up and get your caffeine fix directly to the root of the problem.

Biotin

Biotin supports healthy hair growth and not getting enough can seriously damage your hair mojo. It’s an essential vitamin for the protein synthesis sculpting that masterpiece that is your hair keratin. Michelangelo has nothing on you.

Saw palmetto

A natural extract that strengthens and revives hair. It’s extracted from one very powerful berry. Oh hair yeah.

Natural goodness

With Ginger, Sage, Olive Oil extracts...thank you Mother Nature.

These are the most effective natural ingredients available in the UK
Dr. Earim Chaudry, Medical Director

Tell me more

Times have changed. Men groom. Boom.

Our Power Shampoo is built to be applied every day whatever your hair goals. Find out more in our Regular Guy's Guide to Shampooing.

Isn’t Caffeine what you find in a flat white? Why am I putting it on my head? Saw Palmetto? Biotin? So many questions. Answers inside. Read more in our Biotin, Saw Palmetto & Caffeine - The Holy Trinity for Men's Hair Care.

 

“I use the skin products every day. I have dry skin and they feel great and work a treat.”
Michael

Read me, I’m helpful

A top quality everyday shampoo packed with the very best premium ingredients to maximise your hair health. Specially engineered with actives that science shows just work. Caffeine, Biotin, Saw Palmetto, Wheat Protein, Vit B3, Magnesium, Zinc, Ginger extract, Sage, Olive Oil, …and more, it’s fully loaded.

We think it’s the best in the market - but don’t just take our word for it, give it a try!
 

Contains ingredients that have been associated with stimulating hair follicles and maximising your hair health. The main hero ingredients are Caffeine, Saw Palmetto and Biotin.

Independent in-vitro studies suggest Caffeine inhibits the effects of testosterone on hair growth, promotes hair shaft elongation and promotion of the hair growth phase. It also has roles in modulating gene expression, notably increasing the growth factor expression and dampening down the expression of growth inhibitor genes.

Saw Palmetto in-vitro studies has been shown to reduce the DHT levels which are a significant factor in causing male hair loss. While Biotin is known to help with the production of keratin, the building blocks of a healthy head of hair.

We use Coco-Glucoside, which is derived from coconut and fruit sugars, and Disodium Laureth Sulfosuccinate because it’s gentler on the skin. Our glycerin helps hair retain moisture and gives it a thicker and smoother sheen. Hydrolyzed wheat protein also does the job of helping strengthen hair. Combined with natural extracts of Ginger, Olive oil and Sage this all contributes to a really premium shampoo.
 

Wet hair. Massage gently into your scalp for at least 1 minute daily. Rinse thoroughly.
 

Aqua (Water), Coco-glucoside, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Peg-120 Methyl Glucose Dioleate, Phenoxyethanol, Niacinamide, Caffeine, Glycerin, Parfum (Fragrance), Potassium Sorbate, Peg-200 Hydrogenated Glyceryl Palmate, Panthenol, Bis (C13-15 Alkoxy) Pg Amodimethicone, Peg-7 Glyceryl Cocoate, Polyquaternium-10, Glycol Distearate, Hexyl Cinnamaldehyde, D-limonene, Salvia Officinalis Extract, Tetrasodium Glutamate Diacetate, Citral, Hydrolyzed Vegetable Protein Pg-propyl Silanetriol, Linalool, Malva Sylvestris (Mallow) Flower/leaf/stem Extract, Zingiber Officinale (Ginger) Root Extract, Biotin, Serenoa Serrulata Fruit Extract, Citric Acid, Sodium Benzoate, Sorbic Acid

Yes our Power Shampoo is sulfate free and parabens free.

We try and steer clear of sulphates such as sodium lauryl sulphate (SLS). In their mission to remove oil from your hair, these compounds can end up drying it out.

Parabens are generally best avoided too. These preservatives have been found to enter the body through the skin and remain in the tissue. They’re not great for the environment and have even been found in the bodies of marine life such as dolphins.
 

Absolutely