Androgenetic alopecia, or male pattern baldness (MPB), strikes the majority of us. It’s caused by DHT, a hormone to which our hair follicles are sensitive. When there’s too much DHT in our system, the follicles – particularly those at the hairline and crown – weaken, shrink, and stop producing hair. Unfortunately, it’s not just older men that suffer. 20% of men in their 20s experience MPB, and 30% in their 30s too.

Minoxidil works as a vasodilator, widening blood vessels in your scalp to encourage blood flow to the area. This encourages more nutrients and oxygen to reach the scalp, helping to support hair follicles to return to health. In this way, Minoxidil works to “reset” the life cycle of your follicles, meaning that their growth phase is longer and the resulting hair thicker and healthier. This, of course, means hair regrowth.

Yes, whether as a topical solution, foam, or spray, Minoxidil has been shown in clinical trials to reverse male pattern hair loss. And, although Finasteride is more effective, Minoxidil is approved and licensed in the UK and by the US Food and Drug Administration (FDA) for this very purpose. Studies have shown that over 60% of men who tried the treatment saw their hair loss stop or reverse.